Are you ready to go from pet hobby to serious business owner?
Have you been struggling to get to pet industry conferences?
Are you ready to take your business to the next level?
Introducing Unleashable Turbo Boost: a ‘Conference-in-a-box’
Your Unleashable Turbo Boost program includes a series of audio interviews with several of the most well-respected people in the pet industry
You also get transcripts for all of the speakers!
PLUS, it’s all accessible immediately on your computer or mobile device!
Your pet business is important to you- almost as important as your pet.
You want only what’s best for your biz.
Here are a 9 reasons why the Unleashable Turbo Boost program is perfect for your business…
Shahrina Ankhi-Krol, Pet Industry Attorney
The Founder of this law firm, Shahrina Ankhi-Krol, is a well-known figure in the pet industry. She regularly gives talks to the pet business community regarding the importance of legal protection. She has also given talks at nationwide pet conferences like Blog Paws and Women in the Pet Industry Network (WIPIN). Pet clients have included: Pet fashion designer, Groomer, Pet product manufacturer, Pet treats brand, Pet food brand, Pet product distributer/retailer, Author of pet-related literature, Pet industry public relations firm, Pet lifestyle brands, Pet loss prevention organization.
In Shahrina’s interview, she’ll share:
• What is a copyright, trademark, and service mark- and, how to use them
• When and why you should set up a business entity
• NDA? Work-for-hire? What do they mean and how to protect your business
Not knowing these legal business basics could cost you thousands!
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Craig Rexford, Publisher, Pet Age Magazine
Craig has been in the pet publishing industry for more than 28 years. He is responsible for the overall publication of Pet Age. He is involved in everything from sales and special inserts to editorial content and design.
Craig has previously worked for McFadden Communications Group, Hanna-Barbera and was recently named third on Pet Product International’s 25 to Watch List.
Craig has spoken at industry trade shows in China, Europe and the United Sates. He has led seminars in the grooming industry on subjects related to marketing, social media and how to survive in a competitive market.
In Craig’s interview, he’ll share:
• Advertising and editorial – the differences and how to use them to grow your business
• What makes your company stories newsworthy?
• Editorial calendars – what are they and how to use them
Don’t miss valuable media opportunities that get your products noticed!
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Dana Humphrey, Pet Industry PR Professional & Facilitator FIT Pet Fashion Program
Dana Humphrey is the lead Marketing and PR Consultant and Owner at Whitegate PR with experience publicizing small and large businesses, artists, authors and non-profits in the U.S. and abroad, with a specific focus in consumer, professional services and retail industries – especially in the pet industry!
After working “in-house” in San Diego and New York, for Muttropolis, Great White Wines and Women For Hire, Dana started Whitegate PR. She absolutely has a “can-do” attitude and enjoys juggling many projects simultaneously.
Dana leads public relations, blogger relations, media relations and marketing initiatives-both on and offline; orchestrates special events and delivers campaign analysis for her varied clients around the globe.
In Dana’s interview, she’ll discuss:
• Branding your pet business
• Creating a loyal customer base
• Using events in your marketing
Know how to maximize your marketing opportunities
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Andrea Fischetti, Managing Director Chicago Pet Video
Andrea Fischetti is the managing director for Chicago Pet Video, the only production company in the country that specializes in filming animals. Clients include companion animal and equine companies, as well as trade associations, advertising groups, and media partners.
Andrea enjoys sharing her knowledge of video marketing and social media and teaches a monthly class for pet professionals at CanineLink in Chicago. She is a guest speaker for Pet Sitters International and Women in the Pet Industry on advanced social media topics. Andrea is also a contributing writer for World Pet Association briefs and PetAge Magazine.
When not working, she enjoys spending time in Chicago with her favorite 4-legged companion, a rescue mutt named Murray and her life and business partner, Alex, where they are active in many charitable and community events on behalf of animals.
• How to incorporate video in your business
• Creating video for different audiences and different purposes
• Things to consider when doing video with pets
Make video marketing work for your business
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Carlene Mahanna, Pet Stylist & Author/Blogger
Carlene has been known in the pet fashion scene for years. Her chihuahuas have been featured in multiple magazines, books, and greetings. She has authored her own children’s book and blogged for noteworthy pet fashion sites. Carlene has become a sought after pet fashion stylist that readies all different canines and felines for the spotlight, whether it’s for a photo shoot or fashion runway.
In her interview, Carlene will have insights about:
• Photography and pet fashion shows for your brand – differences and why and how to use them
• Casting calls – why they are important and how to have them
• Insider behind-the-scenes tips and tricks
Create pet product photography and fashion shows that SELL
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Wendy Toth, Editor-in-Chief, Pet360
Wendy Toth is Director of Content/ Editor-n-Chief for the Pet360 Media Network, which includes industry leaders like petMD, Pet360 and BlogPaws. Wendy has extensive experience in digital publishing and content development. She most recently worked at NBC’s Digital Works group, where she was senior lifestyle editor. Her main (and favorite) property there was Petside.com. She’s proudest of launching their Volunteer & Adoption channel as well as their Advisory Board.
Her writing has appeared in The New York Times, The Philadelphia Inquirer, Chicken Soup for the Soul, Weight Watchers Magazine, Parents Magazine, iVillage.com and more.
When people ask her what she does for fun, her answer is often “writing,” which sounds boring coming from an editor. Explaining that her two cats and dog hang out with her while she’s writing doesn’t seem to help, so her second reply is “surfing.” While still very wobbly, she’s working on it.
She splits time between Pennsylvania and Brooklyn, with her fiancé, dog, and two cats.
In her interview, Wendy will provide valuable info on:
• Editors – what are they looking for?
• What is the editorial process?
• Pitching an editor – timing and how to
Get the attention of pet industry editors
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Carol Bryant, Marketing Manager for BlogPaws, Blogger – Fidose of Reality, Founder, Wigglebutt Warriors
Carol Bryant is the founder of Fidose of Reality, a canine-centric online magazine dog blog and have contributed to numerous pet publications, including Hamptons Pet, FIDO Friendly, Dogster, Pet360, and BlogPaws. Wigglebutt Warriors® is the fundraising arm of Fidose of Reality. To date, we have raised over $50,000 for homeless Cocker Spaniels and other dogs to assist with medical, food, and basic needs until they find their forever homes.
In her interview, Carol will educate you on:
• Blogging basics and insights
• Using blogging and contests to promote your pet business
• FTC – what is it and why does it matter to blogging?
Learn to blog to create brand loyalty
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Colette Fairchild, Trade Show Director
Colette Fairchild began working in the pet industry at age 14 at her local pet store and worked at Pier 1 Imports as the tropical fish department manager during her college years.
Following her graduation from Northern Illinois University where she majored in Journalism/Public Relations, Colette began working as an editorial assistant for PET AGE magazine, owned by H.H. Backer Associates. She switched over to working on the company’s two exhibitions, where she served as trade show coordinator for six years.
After working for a variety of meeting and incentive companies for the following 10 years, Colette returned to H.H. Backer to lead the company’s trade show division in 1998, where she has been trade show director ever since.
In her interview, Colette will provide tips on:
• Planning for trade shows
• Marketing your pet business before, during, and after a trade show
• Budget considerations and insider trade show tips
Confidently participate in industry trade shows
BONUS: A-HA Sheet to follow along with during the interview.
Capture the information that will benefit your pet business the most!
Bryan Jaffe, Managing Director at Cascadia
A Managing Director at Cascadia, Bryan Jaffe helps build client relationships by focusing on M&A mandates, recapitalizations, restructuring and equity private placements.
He joined Cascadia Capital from Gordian Group, LLC, where he managed and executed complex and special situations financial advisory assignments, including restructurings and reorganizations, buy-side and sell-side M&A transactions, financings, and matters requiring opinions and expert testimony.
Prior to business school, Jaffe was a Principal within the Strategic Change Consulting Practice at Price Waterhouse, LLP; during this time, he managed operational strategy development and performance improvement projects for Fortune 1000 companies.
Jaffe holds a B.S. with Honors in Business Administration from Washington University, St. Louis, where he graduated magna cum laude, and an M.B.A. from the Wharton School of the University of Pennsylvania.
