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by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

The four weeks beginning with the last week of August through the third week of September is the most favorable time this year to get the backing of those high up on the food chain. With a preponderance of planets spread among the three earth signs, even cosmic bad boys Uranus, Pluto and Neptune work in harmony. For once technology works smoothly. And for once you are on solid ground.

It helps that the month jumpstarts with an August 30th new moon creating a total of five planets in detailed-oriented Virgo. Your mind and your focus are razor sharp. With so many planets in the practical earth element it’s time to get down to business.

On Labor Day the Sun meets Mars and you’re ready to hit the ground running. And running or otherwise exercising is an excellent use of Virgo’s energy which highlights health and wellness.

You’re on a roll, but don’t believe everything you hear between the 7th and 10th Neptune opposes Mercury and the Sun. All that glitters isn’t gold. Instead take in a good movie or spend quality time with Mother Nature. And between the 8th and the 12th when Jupiter is squared by the Sun and Mars respectively the Universe opens your eyes to possibilities. It’s hard to judge limits so don’t bite off more than you can chew.

There are many practical ways to use Virgo’s energies. Clean house and organize. Take steps to improve your work environment so that it supports you. If last month’s energies primed the creative juices, this month work out the kinks and polish your creations. Eat nourishing food. Get adequate sleep. Exercise.

Virgo is associated with small animals so if you’re a pet parent, pay special attention to their needs. Make an appointment with the vet if your fur babies are due for a wellness checkup.

Your plate is so full this month the challenge is to keep organized and avoid overwhelm. This is particularly true around the September 14th full moon that pulls in Mars opposed by Neptune. Pace yourself and take a time out if necessary.

The Equinox on the 23rd heralds the fall season and the Sun’s entrance into Libra. Virgoan practicality gives way to Libra’s grace. It’s said that one attracts more bees with honey and the following four weeks are an excellent time to put that wisdom to the test.

But during the last week of the month when Venus squares Saturn and then Pluto, you work within the material and emotional resources at your disposal and stand your ground with those calling the shots. Pare back, be strategic, and don’t take the small slings to heart. Tend to your business and move on.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays


NEW: Health/Medical Holidays


ADDED: Blogs


BONUS: Astrological Guide To Your Animals