September 22 to October 22, 2020 – The Time of Libra

You catch more flies with honey than you do with vinegar. —English proverb

Here we are. On September 22nd, the Sun is directly overhead of the Equator. The hours of darkness and light are perfectly balanced as the Sun enters Libra, sign of the Scales and perfect balance. Or in the words of Goldilocks, “Not too hot, not too cold. Just right.”

When the Sun, or any planet for that matter, enters Libra it has worked through the first six signs and ready to peak its head above the horizon. The planet’s energies have been focused on your self-development and now you are ready to go public. Now, the Sun, honed for precision and excellence in Virgo, is ready to shake hands with a partner. And whether that partner in question is a significant other, a dear friend, business partner, or strategic alliance, your actions reactions and internal contradictions are reflected back through the eyes of another.

Mercury has already entered Libra and reminds you to be conscious of your choices and your actions.

The Libra Sun and Leo Venus find themselves in each other’s signs. In Astro-lingo this is called a mutual reception. Leo’s flair for self-expression is coupled with Libra’s grace bringing out the best in both. This is a great time for all creative types, especially artists and designers.

Still, a tap on the shoulder from Capricorn trio Jupiter, Pluto and Saturn remind you to be mindful of your existing responsibilities and obligations.

If prodded by a hothead, take a moment to let your rational mind kick in before spouting off in haste. Spoken words can’t be unsaid. Saturn forms a ‘T’ to the Fall Equinox Mercury/Retro Mars opposition: there are consequences. If speeding on the roadways, know that cops are watching…

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals