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by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

“If you need something from somebody always give that person a way to hand it to you.”
― Sue Monk Kidd, The Secret Life of Bees

Libra rules early October skies. The sign of the scales works through give and take. Hence its association with partnership, negotiation and diplomacy. Librans personify the adage that you catch more flies with honey than vinegar and as October opens we are all at least a little bit Libran.

When Libra gets carried away it papers over unresolved issues for the sake of a pleasant facade. And Libra under stress is famous for passive-aggressive behavior because sometimes it just cannot bear to say no.

This month, Libra’s diplomatic skills are challenged by currents churning deep beneath the surface. You get a heads up when Pluto, stationary in the sky, resumes forward motion on the 3rd. Issues dormant since last April around control, money and deep relationship dynamics reappear.

Your spidey senses get a reboot when Mercury then Venus enter Scorpio on the 3rd and the 8th—you just smell when someone is not being upfront with you. Prepare for surprise on the 7th when Mercury opposes erratic Uranus and again on the 12th when Venus does the same. Wait for the dust to settle before making major financial decisions.

The October 13th full moon sets off the degree activated by July 2018’s solar eclipse. What were you doing then? New information related to that time is coming out of the woodwork. Meanwhile, Neptune opens doors to the bottomless well of your creativity.

The Sun enters the sign of the Scorpion on the 23rd sharpening your instincts even further.

A new lunar cycle begins on the 27th as Sun and Moon meet at 4° Scorpio. Slow down and consider options carefully. Let go of clutter.

The new moon on the 27th is the start of a new lunar cycle. Normally a new moon begins a two-week period favorable for new starts. But this new moon’s skies are stormy so it’s best to wait at least a couple days.

First, the new moon opposes Uranus. This is the Universe’s way of telling you to expect a surprise. At the same time, Mars makes a square to Saturn, an aspect likened to trying to drive with one foot on the brakes as the other is flooring the gas. In other words, delay and restriction. Choose to take no action until you have a chance to sort things out. Instead, remain patient, focused and disciplined and you will make lemonade out of lemons.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays


NEW: Health/Medical Holidays


ADDED: Blogs


BONUS: Astrological Guide To Your Animals