October 22 to November 21, 2020 – The Time of Scorpio

A press conference concludes a formal meeting between two heads of state. Inevitably, all is roses and smiles as the two approach their lecterns side by side. This is Libra in action, adept at paving over differences.

What you don’t see is the wrangling that went on behind the scenes. Nor did you see the preceding series of meetings between the two sets of diplomatic corps. These are where the real business is conducted. Hidden maneuvering is the domain of Scorpio.

Likewise, partners in many a marriage sport happy faces in public and hide battle scars from struggles both sexual and financial.

Scorpio is where we get down and dirty. In all senses of the term. It’s also about power and healing, and all subterranean psychological issues.

Because we are nearing year-end, this is prime time to revisit your financial affairs and get them in order. As well as an excellent way to use retro Mercury’s energy. You have until November 3rd when the planet goes direct. Venus, now in pragmatic Virgo, comes to your aid by calling out small details that really matter.

Scorpio time is also decluttering time. Whether it’s unneeded papers, junk, or other things taking up your physical and mental space, let it go!

Depending on your time zone, Halloween (or November 1st) brings a gorgeous full moon tied to erratic Uranus, the planet of surprise. Full moon signs Taurus and Scorpio are associated with financial security and the environment. An earthquake? A wild day on Wall Street?

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals