by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

Mercury, who just went retrograde last month on the 31st, wants you to attend to back burner issues and dig deeply into knotty old problems that defy resolution. This is an excellent time to get up to date on tax and financial planning because there is still time to make changes that affect this tax year. Scorpio’s energy gives you all the patience and focus you need. Old clients and old friends are liable to pop up, too.

Awareness and patience is your friend on the 5th when a Mars/Pluto alignment stirs the pot and tempers along with it. This alignment triggers the degree of the July 2018 eclipse. Issues arising out of unsettled business from that time demand your attention.

But a series of harmonious aspects to Neptune during the first half of the month remind you that there is much more to life than day-to-day nitty gritty. Soften your gaze and you’ll see the magic that is all around you.

Energy lightens and brightens when Mercury resumes its forward motion on the 20th and the Sun moves into Sagittarius on the 22nd kicking off the holiday season.

The Universe gives a cosmic Thanksgiving greeting on the 24th when Venus conjoins Jupiter. It wants you to know no matter your current circumstances, there is always hope and the Universe will take care of you. And when Neptune resumes direct motion on the 27th, the Universe wants to remind you to remember your dreams.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays

NEW: Health/Medical Holidays

ADDED: Blogs

BONUS: Astrological Guide To Your Animals