February 19 to March 20, 2020 – The Time of Pisces

The Sun enters the final sign of the winter season, Pisces, on the 19th. Mother Nature is clearing the way for Earth’s spring rebirth. As the last sign of the zodiac, Pisces energy dissolves all that has come before. This is the reason many people report lower energy levels during this period. It’s time to focus inward. To listen to the quiet voice of your inner being and nourish the soul.

Every year the Sun travels through Pisces at winter’s end. The Universe wants you to chill.

To take a time out, to daydream, to sleep, to walk in solitude…

Do these things and you receive the gifts of Pisces:  bottomless compassion, a strong connection to spirit and access to a limitless well of creativity.

Enjoy the calm.

The Sun’s annual visit to Pisces is kicked off by a new moon on the 23rd at 4° Pisces. Like a lovely mountain lake, the four Pisces planets are supported by an equal number in earthy Capricorn and Uranus in Taurus.  Your imagination may soar, but your feet remain planted firmly on the ground.





The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals