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by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

In 2019, Mercury, the planet of communication and mental function spends over two months in Pisces. It tiptoes to the very end of Pisces then retrogrades on the 5th until the 28th.

Mercury works best in air signs which support his analytical capacity and love for abstraction. But the realm of watery Pisces encompasses intuition, imagination and one’s spiritual connection. When Mercury retrogrades through Pisces it’s time to feel your words and reconnect with your inner poet.

The 2019 skies feature an overabundance of the practical, material earth element. But Pisces planets provide an escape hatch. And feed the soul.

Uranus reenters Taurus on March 6th, this time to settle in until 2026. Taurus is associated with values, security, finance, banking and Mother Earth. Uranus is often called the “Great Awakener.” Over the next seven years, developments and new technologies will redefine society’s relationship with the environment, banking and finance, and the economy. You will be motivated to redefine what is truly important in your personal life. How will this play out? Look to the developments of the summer of 2018 for clues…

Within hours of Uranus’s entry into Taurus, a new moon occurs at 16° Pisces. Being closely tied to Mercury who just turned retrograde, this new moon brings a shift in consciousness. But that is not apparent until much later.  Instead, make space for quiet time and meditation.  This awakening starts from within.

The 20th brings an adrenaline rush as the Sun enters Aries accompanied by a full moon just four hours later. It’s the spring equinox and a new season is upon us. But hold your horses before taking precipitous action; Mercury is still retrograde.

Instead transiting Pluto conjoining the South node digs up unresolved ghosts from the past. You’re older and wiser now. Take the initiative and face your actions squarely. Then funnel your new-found energy into letting go of that which no longer serves you.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays


NEW: Health/Medical Holidays


ADDED: Blogs


BONUS: Astrological Guide To Your Animals