May 20 to June 20, 2020 – The Time of Gemini

Mercury-ruled Gemini is associated with the cognitive processes: thinking and communication. In the human (and animal body) it rules the connectors: the hands, the fingers, the nervous system…

When the Sun and its retinue of planetary followers makes its way through the light airy terrain of Gemini, it seems clickbait is everywhere and the urge to indulge in online chatter irresistible.

With so much Gemini energy in the air avoid the tendency to scatter.

Instead, use the energy to shore up social and business contacts. People are talkative and willing to share information. Perfect for a survey to your customers. With Gemini’s short attention span think Twitter, not long-winded essay. After all, the core function of Gemini is to take in raw data. Leave it to other signs to be pulled into the miasma of emotion. After the impassioned storms of recent months this is quite a relief.

Social activity is plentiful and charm is laid thick when the Sun’s annual Gemini journey kicks off on May 22nd new moon at 2° Gemini. Mercury and Venus are holding hands. Venus is retro and Mercury slowing down. A tip of the hat to past acquaintances is the order of the day. It’s easy to take a generous view of bygones with Capricorn planets Pluto and Jupiter making a supportive angle. And easy to see through rose-colored glasses as the planets of charm and communication angle with Neptune.



The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals