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by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

It’s June and the days are long. Anything seems possible if you want it strongly enough, if you believe… The new moon on the 4th features a T-square with Neptune, Jupiter, and Mercury. Inspiration runs deep. Even the bosses play nice if you use a bit of flattery. Just keep in mind the bottom line is their only real priority.  If you’re in sales, sizzle sells. And one way or another we’re all trying to sell something.
Decide what you want and set your intention. With a little hard work, magic is possible.

But by the 9th and 10th you feel pulled in a thousand directions with each looking more compelling than the next. Idealism runs high. Sun opposing Jupiter carries the risk of taking on more than you can handle and Sun square Neptune the risk of missing reality to see what you want to see. But this can be an inspiring time if you are organized and contain your frustration at balky bosses.

The real trick to handling June’s energies is to find a way to carve out your turf while under the radar. That becomes trickier around the full moon of the 17th through the summer solstice on the 21st when planet of action Mars and planet of communication, Mercury butt heads against the Saturn/Pluto duo. If your chart is triggered, high emotion colors your ability to think clearly. Passions run high and trigger fingers itchy. Give your neighbors, family members, and co-workers lots of leeway and beware of hotheads on the highways. Authority may overreach but remember that words spoken in anger can’t be unsaid. Best to keep your head down, be strategic and vent your frustration to a punching bag.

If you’re the one in charge, keeping unruly subordinates in line will be challenging as they will push your buttons. Be the grownup in the room and don’t overplay your hand.

Stressful celestial currents weaken, and tensions relax by the time the month comes to an end.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays


NEW: Health/Medical Holidays


ADDED: Blogs


BONUS: Astrological Guide To Your Animals