June 20 to July 22, 2020 – The Time of Cancer

Summertime. And the living’ is easy.

Except when planetary curmudgeons are stirring the pot.

The time of Cancer begins with the summer solstice, the moment the Sun crosses from Gemini to Cancer. It marks a sharp energy shift. The Sun is literally stopping on its apparent path around the Earth, catching its breath and then, slowly beginning a U-turn. This is a sacred time. Take a quiet moment to reflect and set an intention.

This solstice is particularly powerful because a solar eclipse occurs just hours later. If you have planets or sensitive points at or near 0° of the cardinals (Cancer, Capricorn, Aries and Libra) the cosmic door is opening to let something new into your life. Look to events 19 years ago for a recurring theme.

The skies rock and roll leading up to the second Jupiter/Pluto meeting on the 30th. The Moon stirs up the pot with quick moving transits setting off a variety of emotional responses that pull people in many directions. Stay cool, calm and give yourself and others slack.

In the meantime, after a six-week retrograde journey ending on the 25th, Venus begins to move direct enabling you to put partnership and money issues into perspective.

Saturn re-enters Capricorn on July 1st, a final opportunity from now to mid-December to clean up old business about business and wrap up loose ends. The July 4th full moon eclipse (or early July 5th depending on your time zone) on America’s birthday will undoubtedly trigger developments on the national stage.

Closer to home, demands regarding family and work responsibilities come to a head. Many are recurring issues. When you pick your fights keep in mind that not everything is worth fighting for. But it’s hard to tell when emotions are ratcheted high. With Mars and Chiron in Aries tied into this configuration trigger fingers are itchy.  Because it feels up close and personal.

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals