by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

“Summertime, and the livin’ is easy…” —George Gershwin

It’s languid, luxurious July. Northern hemisphere days are long and hot. Mother Earth is lush with vegetation.  

The first three weeks of July are Cancer’s time. The silvery moon rules this sign whose symbol is the crab. The crab’s outer shell hides the crab’s soft underside. And likewise, the area of your chart where Cancer lives is an area where you crave emotional security and feel at least a little vulnerable.

Cancer’s desire to turn inward is emphasized when Mercury turns retrograde on the 7th and remains that way until the 31st.

Then, just in time for the Fourth of July celebration, the Universe regales us with a total solar eclipse. But to see this one you’ll have to be in Argentina or Chile.

The July eclipses (solar on the 2nd, lunar on the 16th at 10° Cancer and 24° Cancer/Capricorn respectively) oppose the Saturn/Pluto combo that dominate the skies into next year. What to expect? Look for echoes of events surrounding last year’s July 13th solar eclipse—the upcoming eclipses activate the same area of sky. Questions about who calls the shots come to the fore and carefully kept secrets come out of the woodwork.

The eclipses bring an opportunity for deep healing to those whose charts they touch.

Obligations at home and unreasonable bosses are a push-pull. Take in a good movie or go down the shore to blow off steam and ease tension. Better yet, redirect frustration by finding a purpose to inspire you.

Intensity eases when the Sun moves into its own sign Leo on the 22nd. Reconnect with your inner-child. The Universe smiles brightly on the 25th when Mars trines Jupiter. Play is just the thing to release your creative energy. The vibe is upbeat—it seems that there is nothing you can’t accomplish.

Schedule in a free day on the 26th when Sun squares Uranus and you’re itching for a break in the routine. You’ll come back refreshed, ready to pick up where you left off when Mercury pauses to resume its direct motion on the 31st at the heels of the Leo new moon.


Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays

NEW: Health/Medical Holidays

ADDED: Blogs

BONUS: Astrological Guide To Your Animals