Dec 21, 2019 to Jan 20, 2020 – The Time of Capricorn 

Our calendar New Year begins on January 1st. But astrologically, it is more appropriate to push it back a week, to the winter solstice on December 21st. The winter solstice occurs when the Sun is directly overhead of the Tropic of Capricorn. It marks the Sun’s entrance into the sign Capricorn and the start of winter. This day carries the promise of light’s return and longer days to come.

But it’s the Solar Eclipse just the day after Christmas that opens the door into the next decade. And you’ll be leading the way if you have planets or sensitive points at or near 4° Capricorn.

With 8 planets tightly concentrated within a thin sliver of the horoscope circle, energy is focused and intense.

How will you wield such high voltage?

Step back, reflect and set your intention. Determine what counts and what you’d like to achieve. Then plan how you’ll get there.

When you look back, maybe years from now, you will realize something fundamental has shifted. If your chart is triggered by the powerful planetary patterns culminating this month you will experience a significant event. And for the rest of us… our governmental and financial institutions are ripe for change.

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals