Jan 20 to Feb 19, 2020 — The Time of Aquarius


A lot has happened in the last 30 days. Integration takes time. Be kind to yourself and those around you.  

The Sun has moved into Aquarius for its annual 30-day stint and its cosmic waters are far less stormy.

Breathe in. Breathe out.

The rhythm of the planets is cyclical. Motion followed by rest.

The Sun’s monthly visit in Aquarius is the perfect time to reexamine your personal and professional networks and relationship with the community. As you continue to grow and change, it’s the relationships with supportive friends and colleagues that deserve your time and energy. And if you were impacted by the astrological events earlier this month there are adjustments to be made.

Mental air sign Aquarius brings objectivity and distance. Mercury, on the 16th, and the Sun, on the 20th, had moved into Aquarius helping you to step back and give you room to think. At the new moon eclipse on the 24th at 4° Aquarius, some of the pieces start to fall into place.

Venus moves into Aries on the 7th where it reminds you that you must love yourself before you can love others while Mars moves into Capricorn on the 16th to remind you that focus and discipline are the key to moving mountains.

The winter skies feature a concentrated line-up of planets in a tiny sector of the zodiac. This is particularly apparent at the time of the February 9th full moon when you may feel as if you have the full weight of the world on your shoulders. Especially true if you have planets or sensitive points at or near at 20° Leo or Aquarius. Your challenge? Maintain your autonomy amidst the weight of other’s expectations. And don’t bite off more responsibility than you can chew.

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals