July 23 to August 22, 2020 – The Time of Leo

Whew! Just as the intensity of the past few days was getting over the top, the Sun moved into Leo, his favorite place.

When the Sun is in Leo, it’s time to stop taking yourself so damned seriously, chill out and have fun. The Leo Sun loves to play dress up, whether using doll clothes, dog clothes or haute couture. And he just loves to play. Leo highlights children, the inner child, creativity, fun, and self-expression.

So, have you taken out your paint brushes and toys to play lately?

The Sun is the 800 lb. guerrilla of the solar system. All of the other planets revolve around him to pay homage to his uniqueness and charm. How are you expressing your own uniqueness and charm?

During the week leading up to the 27th, chatty Gemini Venus flirts with Neptune who dares her to put on rose colored glasses. The banter is fun but like a good sales pitch you just hear what you want to believe and ignore the rest. Artists and spiritual types use the exchange as an opening to inspiration’s door.

The good news is by moving into Leo, the Sun broke the pattern of oppositions to the Capricorn heavies who have been throwing their weight around for the past couple years. They didn’t go away and they are still throwing their weight around. But for the most part in the next 30 days you can put them and their antics in the back burner.

Still, at the time of the full moon of August 3rd, Mercury stands right across Saturn who orders him to pay attention. New and full moons are triggers and Mercury is the planet of communication. Be on the lookout for an important piece of news or an announcement from an authority.

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals