March 20 to April 19, 2020 – The Time of Aries

Energy and confidence are high when the Sun enters Aries at 11:50 pm Eastern on March 19th. This is the Spring Equinox that always heralds this new season. Then in quick succession Mars meets up with Jupiter on the 20th, then hands over Jupiter’s optimism to the planet of transformation on the 23rd. The Universe provides and you feel as if there is nothing you can’t take on.

Saturn enters Aquarius on the 21st followed by Mars on the 30th. Then a new moon cycle begins on the 24th. These are transits that pull us into a future that is not quite here yet. Look carefully and in earth’s return to the light you will see the whispers of what’s to come.

In this year of sharp swings, April begins on an up note. Saturn and Mars have just stepped into forward-looking Aquarius. The focus is on future’s potential. With Sun in Aries we want it sooner than later.

Adding to the heady atmosphere is the meeting of Jupiter and Pluto on the 5th. The planet of wealth meeting the planet of luck is a winning combination for investments and business. Because of some retrograde slow dancing this dynamic duo will contact each other two more times this year—and extend their protection for the duration of the year.

This is particularly good news because in the view of many astrologers and economists there are astrological and economic storm clouds on the horizon. But Jupiter will keep them at bay during 2020. Nonetheless, it’s prudent to resist the temptation to overextend yourself financially.

Venus steps into Gemini on the 4th. It’s going to be hanging out there for a while as it slows to begin its retrograde journey next month. Normally Venus moves through a sign in about a month, but in 2020, it spends four months there. The Universe wants you to re-evaluate your connections with others in the light of clear thinking. Venus in Gemini reminds you that relationships with others are shaped by your head. What thoughts do you create? What words are you using to describe them?

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals