by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

Happy April Fool’s Day. The month opens as Mercury pairs up with Neptune to fertilize your creativity. Dive deep into the bottomless pool of your dreams and imagination for inspiration. Just be wary about signing contracts under this influence—not all that glitters is gold.

Nonetheless, the first two weeks of this month are very challenging. Delays and City Hall seemed designed to thwart you, but this is not the time to buck authority. Saturn is City Hall and he is in charge. Egged on by Pluto and goaded by Mars, he brooks little dissent.

Stay in his good graces by challenging yourself to accomplish your personal best. Stay focused, keep your eye on the ball and play the long game—that’s how you navigate this month’s demanding energies.

The Aries new moon on the 5th kickstarts your get-up-and-go.  The Sun is mid-way through its trek through this leap-before-you-look sign and a rush of adrenaline courses through your veins. Before gunning the gas, know that cops are watching. Be mindful of the speed limit.

Tempers are short and frustration comes to a head when the hotheaded Aries Sun locks horns with heavy-weights Saturn and Pluto. Dates to watch are the 10th when Sun squares Saturn, the 13th when he squares Pluto, and again at the full moon on the 19th: you are fed up with taking ‘no’ for an answer. And if you’re the authority it’s time to put your foot down. No matter where you stand in the pecking order patience and discipline will serve you well. So will hard work and vigorous exercise. If you are training for a sport this is an excellent month to hone your skills.

Tensions ease on the 20th when the Sun moves into laid-back Taurus. Instead we turn our attention to the holidays of renewal, Easter and Passover: both occur this weekend. Mother Earth goes out of her way to dazzle the senses as she awakens at this time of year. Take time to smell the roses. Literally.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays

NEW: Health/Medical Holidays

ADDED: Blogs

BONUS: Astrological Guide To Your Animals