Yay! You made it. Welcome to 2020. And what a game changer it’s going to be.

In 2020, powerful and slow acting astrological patterns that have been building up over the past decade will come to a climax.   

Perhaps, you’ve been feeling that something is up. Even if you don’t study astrology, alarming headlines describe climate change, the increasing dysfunction of our systems, and the rise of authoritarian leaders around the world among other developments.

It’s clear, we are shifting individually and collectively in some very deep and fundamental ways.

The astrological events of the year will play out on three levels: the long view, the world view, and their impact on your day-to-day life.

The Astrological Dance of 2020

The dance among three slow-moving planetary heavy hitters sets the tone for 2020. The effect is like the undertone of a watercolor painting that bleeds through to the surface in unexpected places.

Saturn and Pluto have been best pals all through 2019, but never quite holding hands. But in January they meet, shake hands and give each other a big hug.

Then Jupiter takes Pluto’s hand and they do-si-do back and forth throughout the year.

Finally, at the Winter Solstice, Jupiter and Saturn triumphantly walk into Aquarius and hug.

This results in three meetings (conjunctions in astro-speak). These are Saturn/Pluto, Jupiter/Pluto, and Jupiter/Saturn.

These pairings happen infrequently. Even rarer is to have all three happen the same year. The slower the planet, the more profound its effect, and these planets are s-l-o-w.

The planets meet. Like a new moon, their energies blend to launch a new cycle between them. And the old cycle ends.

So, every conjunction is an ending, and a new beginning. And the Earth shifts. So, this cosmic dance, lasting less than a year, is a shift of seismic proportions whose complete effects won’t be known for generations.

Like all astrological patterns, those whose charts are touched directly will feel the impact most. Such as the chart of the United States, a country that is undergoing a struggle to define its values. And, yes, countries have charts like you do.

The effects of these conjunctions play out on the world stage and in your personal life. People most affected have planets or sensitive points at or near 20° to 25° of the cardinals (Aries, Cancer, Libra and Capricorn). If you do, your life is about to change in a big way.

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals