April 20 to May 20, 2020 – The Time of Taurus

In the waning hours of April 19th, the Sun leaves the sign of the Ram to enter the Bull’s pen. Taurus tames Aries’ fire and pulls us down to earth.

The placid bull likes the security of terra-firma under his feet. He is delighted by the smells and sensory delights of Earth’s reawakening. Follow his lead and take a moment to literally smell the roses.

But the new moon on the 22nd pulls in Uranus. Stay open to surprise. A beckoning new technology may not be quite ready for prime time.

If you are looking to get financing, try to complete your arrangements before the 25th when the planet of debt and credit reverses direction.

In addition to Pluto, Saturn goes retrograde on the 11th followed by Jupiter on the 14th. These far flung planets retrograde every year for several months at a time as part of a natural ebb and flow.

But the Astrological highlight of the month is Venus’s retrograde turn in Gemini on the 13th. So, let’s talk about Venus and Gemini and what they mean for you.

Venus works through attraction. That is why it is associated with relationship (attracting others into your life as friends, romantic and life partners, even business partners and anyone you work with on a one-to-one basis).

Venus, also called the lesser benefic by traditional astrologers, attracts abundance. In our society that is usually represented as money or cash flow. Venus also describes the female archetype. In this case, the young woman (as opposed to the Moon who describes the mother). And lastly, Venus is associated with the arts, design and style, and what we find pleasing to the senses.

The full overview can be found in the Pet Business Marketing Almanac 2020

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Food Holidays

Health/Medical Holidays


BONUS: Astrological Guide To Your Animals