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by Ellen Zucker as published in the Pet Business Marketing Almanac 2019

Like a knife’s blade honed with a whetstone, your powers of analysis are sharpened to a fine point when Mercury squares Saturn then Pluto on the 1st and 2nd. You speak little but even less escapes your eye or your spidey senses. Yet, the planet also trines Jupiter so you’ll know just what to say to those who matter.

Renew your commitment to Mother Earth on the May 4th, the day of the Taurus New Moon when a new lunar cycle begins. Gaia needs your help more than ever. Not to mention that her grounding keeps you centered amidst the noise and over-the-top dramas polluting our public and private spaces. Take a quiet moment to reflect on your priorities, then consider how you can simplify your life to make room for the things that really count.

Between the 7th and 9th it’s Venus’s turn to square Saturn, Pluto and trine Jupiter. Caution mixes with optimism. The Universe is reinforcing its message to pare down excess. That the configuration includes a trine to Jupiter tells you that you’ll always have enough. 

Pay close attention to the mixed signals you receive from people close to you. There are important clues to relationship dynamics particularly those that irk you. To make it work, keep it simple.

By the time the Full Moon occurs on the 18th, Venus has entered its home sign of Taurus and Mars enters Cancer calming the waters. But this full moon brings a surprise—that day Venus pairs up with Uranus.

The pace picks up when Sun and Mercury enter Gemini on the 21st. The air fills with electricity and your mind speeds up. Your calendar fills as you’re pulled in a thousand directions.

But Venus plays nice with Neptune and then Saturn on the 30th and 31st and you see it’s possible to dream and keep your feet on the ground. So, the answer is, yes, dreams can be practical.

Pet Business Marketing Almanac

Pet Business Marketing Almanac 2019 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its sixth edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional Holidays, and Pet Holidays are still included by month, week, and date. 

Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting
additions is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2019 Astrological Overview,
Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

NEW: Food Holidays


NEW: Health/Medical Holidays


ADDED: Blogs


BONUS: Astrological Guide To Your Animals