International Association of Pet Fashion Professionals Founder, Laurren Darr, tells her childhood-rooted pet fashion story


Left Paw Press is proud to announce the launch of the whimisical yet insightful children’s book, Lipstick On A Pug, written by Laurren Darr, founder of International Association of Pet Fashion Professionals. It is available on online book retailers like Amazon.com.

A reflective true-to-life story written by Laurren about her first pug encounter of the adoring kind, it is revealed how close a human (Laurren) and a dog (Tuttie) can become the very best of friends through pet fashion and unconditional love.

Those wanting to be in the know on where the roots of Laurren’s passion for pet fashion and her ‘plumb pug craziness’ were planted will find out through this tale. Readers will enjoy this story about pet fashion and rescue before it became en vogue. Children and adults alike will appreciate this story of conquering the world when you put lipstick on a pug.

Darr commented, “I’m euphoric to finally get this story in print. Pugs and pet fashion are two passions and joys of mine. I wanted to show people through my experience the love, bond, and connection that can be created between a human and pet through pet fashion. It is real to the very core of our beings.”

About Laurren Darr
In the fall of 2013, Darr combined her twenty-plus years of marketing experience and lifelong love of pet fashionology to launch the International Association of Pet Fashion Professionals. In her career, she’s won over 40 marketing and advertising awards, been named a ‘Woman to Watch’ by Alliance for Women in Media, written the #1 best-selling book, “Pet Fashion Almanac,” and is a finalist for Pet Industry Woman of the Year. She appears regularly in media to comment on pet fashion. She’s a graduate of the Pet Product Design and Marketing program at FIT in NYC. Laurren’s busy Chicago-area home is filled with her husband, son, a pug dog, and a blue and gold macaw bird.

About International Association of Pet Fashion Professionals
The International Association of Pet Fashion Professionals is an organization created to inspire and educate pet fashion professionals worldwide through valuable educational, networking, and showcasing opportunities— all while elevating the visibility of the pet fashion industry overall. The organization’s tagline is “Unleashing Pet Style!”

International Association of Pet Fashion Professionals has members throughout the world including countries such as the United States, Canada, Guatemala, South Africa, India, Australia, United Kingdom, Russia, and Thailand. Members not only include pet fashion designers, but also pet fashion stylists, pet architects, pet housewares designers, pet groomers, pet models, pet media, pet industry public relations professionals, and pet bloggers to name a few.

They are creating stronger bonds and connections between pet parents and all different types of pets including dogs, cats, guinea pigs, pigs, horses, bearded dragons, and birds. The website is www.Pet FashionProfessionals.com.