Each month we’ll bring you excerpts (below) from Ellen Zucker’s December 2016 pet business astrology forecast that she wrote as a co-author for the Pet Business Planning Almanack – 2016 Laurren Darr, Founder of International Association of Pet Fashion Professionals. You can get the book on Amazon in printed version and Kindle format. As a part of Kindle’s Matchbook program, if you purchase a printed copy, you can get a FREE copy of the Kindle version.

December 2016 Pet Business Astrology Forecast

Spirits are high as December makes its entrance. The Sagittarius new moon taking place at last month’s close brings the gaiety and frenetic activity of the holiday season into high focus.

Sagittarian optimism is the lifeblood of marketing and marketing is the lifeblood of any business. The first two weeks and especially the first three days are excellent for connecting and building relationships with customers, suppliers, and strategic partners of all types.

The symbol for Sagittarius is the Archer aiming his arrow high in the sky. Imagine riding on that arrow as it traverses the heavens and looking down. Your bird’s-eye seat allows you to see how small pieces fit into larger patterns.

Finding your place within a larger whole is starting point for creating your vision, a necessary step for you personally and for your business. Saturn, calling the shots this month, will help you create a plan to make that happen. And if you have a plan already, Saturn will help you refine it by providing a healthy dose of reality-testing.

Thinking takes a more practical turn and becomes more deliberate when Mercury advances to Capricorn on December 2nd.

On December 20th, Mercury its final retrograde period, but its effects are felt at least a week earlier. Try to have major contracts signed and holiday shopping completed by the second week of the month if possible.

Winter arrives on December 21st at 5:45 am EST when the Sun reaches its northernmost point in its apparent journey around the Earth and enters Capricorn.

Keeping yourself grounded, tending to business serves you well. Customers value an emphasis on quality and your eye for detail. Expect to hear from old clients and contacts as Mercury’s retrograde journey unfolds for the next three-and-a-half weeks, turning direct on January 8th.

Get the full overview for every month of the year in the Pet Business Planning Almanack – 2016.