Each month we’ll bring you excerpts (below) from Ellen Zucker’s 2016 pet business astrology forecast that she wrote as a co-author for the Pet Business Planning Almanack – 2016 Laurren Darr, Founder of International Association of Pet Fashion Professionals. You can get the book on Amazon in printed version and Kindle format. As a part of Kindle’s Matchbook program, if you purchase a printed copy, you can get a FREE copy of the Kindle version.

2016 Pet Business Astrology Forecast

You will find the celestial currents are calmer than they have been for quite some time. 2016 continues the adjustment and integration begun in the second half of last year.
The first quarter of the year brings an unusual opportunity to integrate the old with the new as Saturn in Sagittarius aligns with Uranus in Aries. There are many ways to integrate new technologies and innovative approaches to your existing business to extend its reach.
Aries and Sagittarius are forward looking signs that push you forward into new frontiers. Saturn asks that you build on existing efforts and do your homework.
Consider classes to learn a new skill, using new technologies to extend your reach into new markets. Look to opportunities to expand geographically, even overseas, but proceed with caution to ensure that you pay attention to laws and regulations of the host market. One suggestion is to develop a partnership with someone with expertise in that area. It’s not necessary that you complete those efforts this year. Saturn and Uranus will align again in December and in 2017.
You find yourself busy dealing with detail and nitty-gritty issues from March through June, when Jupiter in Virgo squares Saturn in Sagittarius. Pay close attention to licensing and regulatory requirements. It’s important to cross the t’s and dot the i’s. Get training or expert guidance for you and your staff if necessary.
Sagittarius and Virgo are both mutable signs suggesting that you are focusing on adjustment and fine-tuning of your efforts. It’s likely you’ll have many irons in the fire. Prioritize and organize.
Be mindful of your health and maintain good diet and exercise. This will help you handle any stresses that arise. Quality time and bonding with your animal friends is an excellent stress reliever.
Mars retrogrades in 2016 from April 17th through June 29th. Mars, the warrior planet, describes action. Mars is self-assertion, desire, and will. The Mars in your chart also describes how you fight and manage anger.

Get the full overview in the Pet Business Planning Almanack – 2016.