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About

Mission

The mission of the Pet Fashion Guild is to inspire, innovate, and invigorate professionals in the pet fashion industry.  We do that  by providing knowledge, resources, and opportunities to pet fashion professionals globally.  Our vision is to be the most highly regarded, thriving, go-to organization in the pet fashion industry through our one-of-a-kind knowledge-base, invaluable networking opportunities, and premier joint ventures that are of benefit to our membership.

Join today and take advantage of the benefits of the Pet Fashion Guild Membership.

About Pet Fashion Guild Founder

Laurren with Bella

Laurren with Bella

Laurren Darr is the Founder of the Pet Fashion Guild.  Since being owned at the age of five by her first rescue pug, White Pines Tuttie, she’s loved making her pets into fashionistas in their own rights.  From clothing to accessories to housewares, she’s been crazy about pet fashion since before it became cool.  She has a corporate and consulting marketing background, which includes being a trade show marketing expert. In 2013, she co-authored “Pet Fashion Almanac 2014” with Ellen Zucker, which became a #1 Best Seller – the first of an annual almanac ever since. Laurren believes you can never have too much fun at a pet fashion show and that there is no replacement for just the right accessory.